Communications and Leadership

A Communications Strategy for a company's sustainability assessment and planning is essential for success. Today companies are realizing that to convey their own sustainability strategies to their stakeholders they must find within those stakeholders a connection and a resonance. Through the power and ubiquity of social media, messaging that was once broad and one-way is now both focused and multidirectional. Especially in times of great change, this becomes a risky proposition for organizations, yet powerful when used in an authentic way.
Leadership and Management Development are the sine qua non for business transformation through sustainability. The companies that have their senior management behind the sustainability initiatives are invariably the leaders in their industry - not just on sustainability - but on all important business metrics. Without exception, the most innovative, forward looking and successful companies are the ones using sustainability as a leadership and management development opportunity.